Privacy and Cookies Policy
1. Introduction
Welcome to LOFT-E (“we,” “our,” or “us”). This Privacy and Cookies Policy outlines how we collect, use, share, and protect your personal information when you use our website (www.loft-e.com) and any related services or applications (collectively, the “Services”). By using our Services, you agree to the terms of this Privacy and Cookies Policy.
2. Information We Collect
We may collect the following types of personal information from you when you use our Services:
- Contact Information: such as your name, email address, postal address, and phone number.
- Account Information: if you create an account with us, we collect your login credentials and other account details.
- Order Information: details of products or services you have ordered from us.
- Communication Information: when you contact us, we may keep a record of the communication for customer service purposes.
- Device and Usage Information: such as your IP address, browser type, device type, operating system, and usage patterns on our Website through cookies and similar technologies (see Section 5 below).
- Marketing Preferences: your preferences for receiving marketing communications from us.
3. How We Use Your Information
We use your personal information for the following purposes:
- To process and fulfil your orders and provide customer support.
- To communicate with you regarding your account, orders, and inquiries.
- To send you marketing communications, promotions, or newsletters (only with your consent).
- To improve and personalize your experience on our Website.
- To comply with legal obligations and resolve disputes.
- To protect the security and integrity of our Website and Services.
- For any other purpose disclosed to you at the time of data collection or with your consent.
4. Legal Basis for Processing
We process your personal information based on one or more of the following legal grounds:
- Contractual Necessity: To perform the contract between you and us (e.g., processing and fulfilling your orders).
- Consent: With your consent, we may send you marketing communications and use certain cookies (see Section 5).
- Legitimate Interests: We may process your information for our legitimate interests, such as improving our Services and enhancing your user experience, unless your interests override ours.
5. Cookies and Similar Technologies
We use cookies and similar technologies, including Google Analytics, to collect information about your use of our Website. Google Analytics helps us analyse how users interact with our Website and allows us to improve our Services based on this data. Google Analytics uses cookies to track information such as your IP address, device type, browser type, and usage patterns on our Website. The data collected by Google Analytics is subject to Google’s Privacy Policy. For more information on how Google Analytics collects and processes data, please review Google’s privacy policy: https://policies.google.com/privacy.
By using our Website, you consent to the use of cookies and the processing of data by Google Analytics in the manner and for the purposes set out above.
You can manage your cookie preferences through your browser settings or use third-party tools to opt-out of Google Analytics data collection.
6. Data Sharing
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with the following entities:
- Service providers and business partners who help us deliver our Services.
- Legal and regulatory authorities, if required by law or to protect our rights.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy and Cookies Policy, unless a longer retention period is required or permitted by law.
8. Your Rights
You have certain rights concerning your personal information, including:
- The right to access, update, or delete your personal information.
- The right to withdraw consent for marketing communications and cookies (see Section 5).
- The right to object to certain processing activities based on legitimate interests.
- The right to lodge a complaint with the supervisory authority if you believe we are processing your data unlawfully.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
10. Updates to this Policy
We may update this Privacy and Cookies Policy from time to time. Any changes will be posted on this page, and the revised policy will be effective immediately upon posting.
11. Contact Us
If you have any questions or concerns about this Privacy and Cookies Policy or how we handle your personal information, please contact us at sales@loft-e.com.